Touchstone: The Attention Management System

Brisbane-based Faraday Media expects to launch its attention profiling solution, Touchstone, in early 2007.

The Burton Group has commented on Touchstone in their recent report, “Techniques to Address Attention Fatigue and Info-Stress in the Too-Much-Information Age”. The report compared approaches, products and services for Attention Management and said…drum roll:

Touchstone is the product on the market that is closest to being an attention management system…it is a useful example of how to specifically target the attention management problem.

The report noted that Touchstone applies a hub-and-spoke arhcitecture for processing messages and applying attention rules.

As Chris Saad, CEO of Faraday, says “Infomation Overload is a signifcant and growing problem”, and it ain’t going away anytime soon.